On the heels of reports that 4k TV’s prices plummeted during last thanksgiving and Christmas season to the very affordable range, Panasonic unveiled their new 4k player at CES 2016. The player should be available for sale in the Unites States during 2016. However a similar player is already on sale in Japan for approximately $3,300 USD. Apparently Sony and Warner Bros. are going to release 4k discs soon as well. Other manufacturers like Samsung have also indicated that they will be releasing Ultra High Definition players soon.